The base Ranchero was essentially a low-to-the-ground, no-frills pickup truck, while the up-market Custom trim allowed for two-tone paint and more civility based on the Ford Fairlane's options list.
For another year, the almighty Ford F-150 is the most-sold pickup truck in the U.S.A., bringing its total number of years as a pack leader to 47. It's a feat that is going to take some beating.