It isn't a new trend. The post You Can Thank Black Beauty Icons From The ’90s For The Clean Girl Aesthetic first appeared on ...

Move over tracksuits and hoodies, the stylishly sophisticated ‘clean girl’ makeup aesthetic is here to stay as the lazy day ...

Although the downtown girl aesthetic initially started as a fashion trend, downtown girl makeup is proving to be just as ...

After strawberries and tomatoes had their moments in beauty aesthetics, its time to make way for cherries. The cherry-girl aesthetic might just be one of the most popular beauty trends in 2025. From ...

"As a blush girl I gotta say the dark smokey eye with no blush is such a slay," one content creator said, as she shared her blush-less look.

Explore 2025's tech-infused skincare trends with revolutionary beauty treatments that promise flawless, radiant skin. Get ...

Just in time for Valentine’s Day, everyone’s favorite French beauty brand Violette_Fr has launched a limited-edition set of its bestselling Bisou Jelly Sheer Lip Balms in three covetable shades ...