Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

In today digital-first business environment email remains one of the most powerful tools in a B2B marketer arsenal Done right a B2B email marketing campaign can generate leads build relationships and ...

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging.

Yet even today, many B2B retailers remain stuck in that distant past. Rather than showcase products on their website, they still send out printed catalogs to customers or email them PDFs and ...