For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

B2B customer service is more important than ever for manufacturers as customers expect the same fast, convenient service they ...

A new possibility is now emerging to challenge the notion of SaaS as we know it: "service as software" (S'aaS). It is more ...

Buyers demand a digital commerce experience. However, the complexities present in B2B commerce mean that providing such a ...

When your products are similar—I mean, a tote is a tote—brand marketing can mean the difference between your buyer walking out with your Michael Kors bag or with Kate Spade on their arm. Coming from a ...

Which tactics, channels, and content types do B2B technology companies use most to market products? To find out, Regalix surveyed 640 senior marketing executives and business leaders about their ...

The stakes couldn't be higher. You find yourself immersed in a sea of product specs, case studies, and performance reports, searching for that crucial piece of information that will solidify your ...

If you start with hard facts rather than emotion, you are already set to fail. The biggest hurdle we B2B marketers often face is convincing ourselves we have a story worth telling. Yet, behind every ...

Indian companies are investing in sustainable product offerings, especially those in the export business, but firms in the B2B segment are realise a premium on environmentally friendly products ...

Redington Limited has launched its enhanced B2B ecommerce platform, Redington Online, designed for user-friendliness and ...

As the world continues to work through how to handle the explosion of deepfake content online, it seems that not all ...

ByteDance's Chinese-facing version of the B2B underlying tech offering. The tech expert Rui Ma said the process is similar to Amazon, which "also insists that products are developed in a ...