C4 Energy, the fastest growing energy brand in the UK, has expanded its range with leading confectionary brand, Millions ...

One such brand - Nutrabolt, the parent company of C4 Energy - has looked at NIL as an opportunity to build long-lasting relationships with athletes that start in college but transition to the next ...

In the first three and half years of NIL, the majority of athletes' brand partnerships have been traditional transactions - compensation in exchange for social media or marketing promotion ...

The Hershey Company (HSY) has struck a deal with C4 Energy, a top-selling supplement brand that has gained popularity as ...

Jord and Votion Biorefineries have announced a strategic partnership to convert Jord’s sustainable C4-grass biomass into ...