Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

Customer journey maps can’t fix all of these problems ... You know the journey you want your customers to travel, but it’s often not the journey they are traveling. Good quality customer ...

The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do ...