Touch-point analysis uncovers powerful customer insights as well as opportunities to improve how well you meet customer-segment needs and wants. Systematically evaluating performance across all ...

Shih, Willy C. "The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Company (CW)." Harvard Business School Spreadsheet Supplement 610-702, August 2009.

So, here is the Customer Hierarchy Of Needs: · Products that Work – We’re starting at the bottom of the pyramid and working our way up. This is the base, and it’s simple: whatever you sell ...