Introduced in 2000, the Aflac Duck quickly became a beloved symbol of the brand, known for its loud quacking of the company’s ...

However, one element of the ephemeral experience hooked me the most: the unexpected human-like sounds coming from our titular ...

Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...