The University of Nicosia's Life Changing Ideas series presents a half-day summit exploring the psychology and science behind ...

So if marketing can be boiled down to persuasion, then highly effective persuasive techniques should be able to take any campaign goal to that proverbial "next level," whether that means attracting ...

The art of persuasion is not just about the notes, the data, and the pitch; it's about creating a connection that resonates with the audience. We explore how a blend of story, active listening ...

Citations: Cialdini, R., D. Barrett, N. Goldstein, Jon Maner. 2006. Effective counterpersuasion: Creating lasting resistance to a stronger opponent. Advances in ...