In the years that followed, the clothing-based brand seemingly faded out and transitioned into the Harajuku Lovers fragrance line. By 2008, four years after the release of her solo album Love.

We explore Harajuku, a neighborhood on the cutting edge of youth culture and fashion trends. Along the way we learn about its evolution from humble beginnings into a bustling shopping destination.

Photo: Shota Nagao To promote the new 2025 collection, which features over 200 items from sneakers and perfumes to carryalls and even skateboards, LV has unveiled a pop-up store at Harajuku’s ...