Instead of bragging about how much your latest home renovation set you back, the amusing ad invites Ikea customers to ‘show off your savvy’ Driven by the philosophy ‘to create a better everyday life ...

Ikea Hong Kong released an advertisement on their official Facebook last Saturday for an ice-cream dessert which has garnered online criticism from netizens. The ad is for a bean curd flavoured ...

Created by Mother ad agency, the new spot is the latest in the long-running Wonderful Everyday campaign from the retailer Last year saw Ikea promoting the value of a good night’s sleep, and in its ...

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Are you a print subscriber? Activate your account. By Ewan Larkin - 2 hours 3 min ago By Ad Age and Creativity Staff - 3 hours 56 min ago By Ad Age Staff - 4 hours 7 min ago By E.J. Schultz - 5 ...

IKEA did not respond to press inquiries. Mobile engagement The IKEA mobile ad encourages consumers to share how they have improved life at home. When consumers tap on the ad they are redirected to ...

To view this content choose ‘accept and continue’. Accept and continue Way back in 1994, an Ikea advert in the US was the first mainstream TV advert to feature a gay couple. It seems pretty ...