Ikea’s foray into secondhand furniture is the ‘smarter’ thing to do—but scaling it up will be a challenge, says group CEO Jesper Brodin
Despite the challenges and less than developed market for pre-owned goods, it’s here to stay, says the Ingka Group CEO.
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10 IKEA Essentials For Staying Cozy Indoors Or Out This Winter
Whether you opt for a double-sided woven blanket, extra warm duvets, wooly curtains, or water-resistant deck tiles, there are several IKEA essentials that can help you stay cozy indoors or out ...
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IKEA and Save the Children
Save the Children and IKEA/IKEA Foundation have worked together since 1994 to help realize children's rights to a healthy and secure childhood, which includes a quality education. By listening to and ...
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Ikea’s foray into secondhand furniture is the ‘smarter’ thing to do—but scaling it up will be a challenge, says group CEO Jesper Brodin
This is a market and a movement in society, and if we would stay outside we couldn’t take part in it,” Brodin said. However, the CEO conceded that Ikea’s challenge will be scaling up ...