How can the majority of marketing professionals in the United States in the luxury sector apply these principles to their products? Through my experience building brands and coordinating ...

Here we focus on stock, the macro-economic global factors that could aid (or prevent) your progress, plus how to develop a ...

Luxury shoppers are turning toward mobile devices to research and purchase products, making mobile Web site design and search engine optimization must-have marketing strategies for brands moving ...

Luxury, once deemed immune to market shifts, faces a reality check post-Covid. Surging prices spark consumer doubts on social ...

This WARC Guide provides a summary of new thinking and best practice on luxury marketing in an era of change. Priorities, values and motivations have shifted post-pandemic, impacting luxury ...

Luxury shoppers are turning toward mobile devices to research and purchase products, making mobile Web site design and search engine optimization must-have marketing strategies for brands moving ...

Gen Z is transforming the face of luxury marketing, and according to Marieke Dekker at SuperHeroes, “interestingness” is the currency that will win them over. Gen Z is set to spend on luxury ...