The October issue, however, contains about 20 pages of new material. "When We Went Mad!" isn't just a loving tribute to the magazine's heyday. It just might introduce the Mad legacy to Gen Z ...

Brodner called Jaffee one of the geniuses of Mad, who concocted the interior back page, which turned into ... Bill Gaines (its publisher from the magazine's founding until his death in 1992 ...