As we enter the new year, it’s the perfect time to reflect on the past and set goals for the future. For marketing teams ...

If 2024 felt like the year of weir d for consumer brands with spider donut smut, pretzel perfume, and hot sundae-flavored sparkling water, get ready. Marketing campaigns will likely only get weirder ...

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...

As we look ahead, trends like AI integration, privacy legislation and sustainability are reshaping how brands engage with ...

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...

Natascha Turner started her own marketing agency and hired her husband. It's impossible to avoid bringing work home, and they ...

What if you took your mistake and turned it into gold, too? That's exactly what I did last year. My mistake in 2024 went under my radar. I didn't even notice it until I started do ...

There's no single definition for artificial general intelligence.Dario Amodei, the CEO of Anthropic, previously predicted ...

Marketing principles aren’t just for businesses—they’re for anyone who wants to stand out, communicate better, and reach ...

At the end of last year, 34.5% of marketing jobs were entry-level roles, a 14.7% increase over the year-earlier period, ...

SP: Marketing teams will undergo changes due to evolving skills. Leaders must become AI-native, much like the shift to becoming digital-native 15 years ago. The ability to pivot, learn new skills, and ...

For over three hours, busy commuters rushing through the train station came face to face with a re-enactment of one of the ...