Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

There aren’t many beauty brands that have reached cult status and remained effortlessly cool throughout the years, but Milk Makeup has amassed a well-deserved following. Famous for their simple ...

Here are our favourites… Whether you’re someone who loves the ritualistic process of applying make-up or are more of a busy on-the-go type, I truly believe that multi-use lip and cheek ...

There aren’t many beauty brands that have reached cult status and remained effortlessly cool throughout the years, but Milk Makeup has amassed a well-deserved following. Famous for their simple ...

Milk Makeup is shaking up its retail footprint ... (As previously reported by WWD, the Jell-O-like cheek/lip tints, created by Milk cofounder Dianna Ruth, sold roughly 400,000 units during ...

You likely remember strawberry girl makeup and latte makeup—and the cherry look is similar in that it can be monochromatic, ...

Milk Makeup is shaking up its retail footprint ... (As previously reported by WWD, the Jell-O-like cheek/lip tints, created by Milk cofounder Dianna Ruth, sold roughly 400,000 units during their first ...