The authors identified brain regions in responders that are activated ... Some researchers hope to develop practical applications ('neuromarketing' being one of the newest buzzwords; see for ...

Neuromarketing advocates argue that brain activity is a much better measure of how people feel about products than are traditional focus groups or surveys, which are notoriously unreliable.

Neuromarketing, the use of neuroscience principles for marketing ... A good example is Coca-Cola's polar bear commercials, which activate the brain's object recognition centers, specifically the ...