Streaming platforms up marketing techniques for new-age audiences
OTT platforms are enhancing marketing strategies to engage younger audiences through experiential marketing, collaborations ...
Warc2 年
Artificial intelligence in marketing: A systematic literature review
Contemporary marketing is increasingly data driven, automated, and intelligent. The highly focussed approach of new-age marketing has had a direct influence on marketing outcomes (Kumar et al., 2019; ...
Exchange 4 Media4 天
YAAP Digital appoints Siddhartha Sahni as the Head of Mumbai
Siddhartha Sahn has previously worked with Leo Burnett, Dentsu Webchutney, Tribal DDB, Indigo Consulting, M&C Saatchi ...