Lead qualification helps businesses find the best potential customers. Creating an Ideal Customer Profile (ICP) is essential ...

Schlesinger, Leonard A., and Alan W.H. Grant. "Realize Your Customers' Full Profit Potential." Harvard Business Review 73, no. 5 (September–October 1995): 59–72.

Plato’s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a ...