Product Strategy offers a cradle-to-grave approach for managing and optimizing the life of a product or service. This program will equip you to think like the CEO of your product or service, all in a ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service A competitive analysis is a critical part ...

A company's positioning strategy is affected by a number of ... Before you position your product or service, you should answer the following strategic questions about your market and your products ...

It offers valuable insights that can inform broader business decisions, from product development to customer service strategies. Social commerce, where transactions happen directly on platforms ...