However, it is not a cakewalk. Clever product marketing strategy is the key to the success of the remaining 10%. Pricing your product, planning your advertising budget, identifying your target ...

The marketing of technical products must begin with a sound understanding of what is a product and in what ways, if at all, do technical products differ from products that are non-technical in nature.

Sometimes known as promo gifts, giveaways or “swag,” promotional products are customized merchandise intended to publicize the university or a specific department, service, event or initiative. They ...

Explore how to keep your business in operation with marketing strategies that will convert many visitors to customers to retain them with this guide and stay ahead of the competition.

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

It’s imperative for brands to continuously pivot their marketing strategies to align with emerging ... businesses create unique experiences and products that neither could achieve alone.

This level of granularity can help companies make more informed decisions and improve product development and marketing strategies to better meet consumer demands. One of the most impactful ways ...