Through the mass medium of television, the home shopping channels have been able to build real community between the viewer/customers, the QVC/HSN program hosts and the product spokesperson.
QVC has recently become one of my absolute favorite spots to hunt for new home decor. Not only do so ... Luckily for you, as H&G’s style and shopping editor, I’ve been figuring out how to ...
But QVC and the HSN aren't going anywhere. And they've seen a big boost both in their traditional broadcasts and in their digital platforms as video shopping surges in popularity. While social ...
SAN ANTONIO, TX – A QVC executive speaking at eTail West 2014 explained how the multichannel retailer tackles social shopping with a controlled Web and mobile platform. The bulk of retailers ...