Through social media listening programmes, pharma companies can now identify areas of unmet need and adapt processes to address them. Carina Mikolajczak examines the situation in Germany ...

So brands know there's an opportunity, and they fear being left out if they aren't tapped in. But what's the difference between monitoring social media and listening to social media? Many times those ...

Want to go viral and boost your brand's visibility? Learn how to spot emerging trends early, create original content that ...

In our always-connected world, many people wind down their evenings with digital media. Two popular options—social media and ...

Many brands have been burned simply by aligning their product with the wrong influencer. Don’t risk alienating your audience ...

For many years the pharmaceutical industry has been incredibly cautious about 'listening' to social media, wary of what it might find in public conversations. In the past, while some pharma medics ...

The report reveals that the banned accounts were generating descriptions for a social media listening tool that provided real ...