Trade show marketing is a vital component of business-to-business (B2B) marketing strategies, allowing companies to showcase their products, network with potential clients, and gather market insights.

Early trade show planning should draw from the overall product marketing strategy to identify the main topics and themes for the show. Companies should engage key employees and customers early in ...

Trade shows are an invaluable opportunity for businesses to showcase their brand, connect with potential clients, and expand ...

Generally trade shows are not open to the public and can only be attended by company representatives and members of the press. Also, an exhibition of businesses offering franchises and/or business ...

Local entrepreneurs, industry professionals and curious patrons were among those in attendance for the second annual ...

She brings extensive experience to the position, having previously served as director of sales at the Miami Beach Convention Center and regional director of sales and marketing at the Jackson ...

An event solutions provider and a destination marketing organization (DMO) recently unveiled AI-powered tools to help trade show organizers and event planners increase exhibitor ROI and improve the in ...