Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the 'hood to the White House.
The agency, which has traditionally referred to itself as a multicultural communications firm, is broadening its definition of identity to include a range of ‘dimensions’ beyond ethnicity.
The solution is not to get rid of DE&I, but rather to transform it through a lens that fits the changing business and political environment, says Boden Agency’s Natalie Boden.