Cognitive sports nutrition is an emerging area of research. Drs. Susan Hewlings and Doug Kalman offer key insights on the ...

Learn about upcoming initiatives and products, success strategies, and a preview of what to look forward to at Natural ...

What's Up with Supps Announces 2025 Expo West Event. The 2025 Natural Products Expo West is less than two months away and ...

The new innovation from Stratum Nutrition is intended to support consumer interest in collagen and holistic wellness products ...

Remembering Renee Southard, immediate Past President of SENPA, owner of Organic Marketplace, and WholeFoods Magazine's 2023 ...

Manufacturers are pushing practitioners to evaluate herbals ingredients using the criteria designed for single-molecule drugs ...

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

KSM-66 Ashwagandha reveals three studies that show the effectives of ashwagandha in helping to improve sleep, stress, and ...

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

Private label growth has overshadowed national brand's growth of 1% in dollar sales.

The Organic & Natural Health Association views RFK Jr.'s approval as a pivotal move towards addressing systemic challenges in healthcare and nutrition policy.

90% of your success at a trade show like Natural Products Expo West happens before you even hit the show floor. Here’s how to nail it.