Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

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Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

As the Caesars Superdome hosts Super Bowl LIX in New Orleans, the stadium food gets a major upgrade from concessions to ...

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Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the Super ...