Choice Hotels launched a new ad campaign featuring Keegan-Michael Key ... the company is increasing investment in connected TV and platforms like YouTube, creating customized content for each ...
Choice Hotels International is again turning to comedian Keegan-Michael Key as a spokesperson for its latest ad campaign ... investment in connected TV and platforms like YouTube, creating ...
Several ad spots are tailored to the upscale segment, where Choice is currently strategically targeting growth. Ahead of the campaign’s launch, Choice Hotels Chief Marketing Officer Noha Abdalla ...
PORTSMOUTH, N.H.—With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s ...