By understanding your skin’s unique needs and choosing makeup products accordingly, you can create a flawless, long-lasting ...

Discover essential tips and tricks to keep your makeup flawless during the summer heat, ensuring you look fresh all day long.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter Victoria Monét to learn more about her holy grail products, makeup ...

Makeup is more than meets the eye—embrace natural beauty with no-makeup looks and master contouring to enhance your features.

Looking for a radiance-boosting but lightweight setting powder for older and more mature skin? Here's Prima's round up of the ...

Makeup is a powerful tool that can either enhance your beauty or, if misapplied, inadvertently age you. It’s easy to fall ...

Finding your shade is just the beginning. Here’s how to pick a foundation that works for your skin and tackles specific ...

Blurring, mattifying and setting - face powders can offer plenty of positives to your makeup routine. But what about when ...

Aging gracefully is a common desire, and many of us invest in skincare and beauty routines to maintain a youthful appearance.

To achieve a youthful brow, start by filling in sparse areas with a pencil or powder that matches your natural brow color.

If wearing mascara leaves your under eyes looking more like a mess than you'd like, take note of these makeup artist-approved ...