When it comes to choosing the perfect foundation for mature skin, the stakes are high. The right formula not only enhances ...

As time goes by, the way we approach makeup can evolve beautifully. Women over 50 have unique beauty needs and preferences ...

In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter Victoria Monét to learn more about her holy grail products, makeup ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

For mature skin, foundations with satin and dewy finishes are the ultimate allies in achieving a youthful, radiant complexion. By understanding the unique needs of mature skin and selecting products ...

Lisa Eldridge's Pinpoint Concealer Micro Correcting Pencil is designed to master her pinpointing technique for a flawless ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

Make-up lovers can buy a Lancôme Beauty Box worth £350 for £90 thanks to a special Debenhams offer. The bumper box contains a ...

Looking for a radiance-boosting but lightweight setting powder for older and more mature skin? Here's Prima's round up of the ...

There's a must-have beauty bundle up for grabs for a fraction of it's retail value - featuring 17 must-have products from ...

Coleen Rooney has shared the contents of her make-up bag, including the products she swears by for creating a quick and easy ...