Promotions include Value Tuesdays, $7 matinee deals, Marcus Mystery Movie nights and an annual membership program.

Becoming a nonprofit allows theaters to draw on different revenue sources, like film festivals, and the hope is that a theater catering to the people of a town will build a loyal and supportive base.

Call your local theater to see if the collectables are available in store. Need a break? Play the USA TODAY Daily Crossword Puzzle. Regal movie theaters are also offering promotions for "Captain ...