Rashmika Mandanna is known for her stunning beauty looks, and one of her go-to styles includes a rich, chocolatey hue and a ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

A standout no-makeup makeup look combines of the use of textures and monochromatic tones, explains makeup artist Fara Homidi.

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

A tried-and-tested honest review of Lashify's DIY lash extension system with before and after photos and everything you need ...

The brown smokey eye is a perfect addition to the latest latte makeup look. The latte makeup look is all about creating a warm, soft, and cosy look inspired by the rich, earthy tones of a latte coffee ...

HAILED as the queen of flawless complexions, make-up artist Lisa Eldridge knows a thing or two about concealer. Her make-up tutorials, which typically feature a precise ‘pinpoint’ ...