Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

Prettifying for your wedding can cost a pretty penny — and it can also cost a bride her natural glow. So, to spare herself the expense, Megan Diem Easton took the big-day makeup matters into ...

Rashmika Mandanna is known for her stunning beauty looks, and one of her go-to styles includes a rich, chocolatey hue and a ...

A standout no-makeup makeup look combines of the use of textures and monochromatic tones, explains makeup artist Fara Homidi.

In a recent Instagram post, the beauty founder shared a detailed tutorial of her go-to eye shadow look for the romantic day.

Kylie Minogue is one of those rare midlife popstars who appeals as much to Gen X as she does to Gen Z. At 56, she is looking better than ever, partly down to her new hair colour – a simple switch from ...

Online star Lottie Starrs experimented with the 'unrecognisable' makeup trend and shared the results on TikTok, and people couldn't believe how different she looked ...

For an extra infusion of that healthy lit-from-within thing, introduce a highlighter into the mix, sweeping it on the tops of ...

Using one of the best eye creams can not only help to tackle common skin concerns in the area of the face, including dark circles, fine lines and puffiness, but can also make your make-up look and ...

To complete the look, finish off with a lick of mascara GETTY IMAGES While you may have been applying makeup since your late teens or early 20s, your techniques may have evolved over the years. One ...