This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

Showing effort, even digital effort, boosts customer satisfaction and sales. Top brands exploit the labor illusion to add ...

However, did you know a lot of the bots you have been using are actually examples of artificial intelligence? The bot has been designed to mimic human-like responses and perform a variety of tasks.

Employee engagement peaked at 36% in 2020, a ten year high. "Actively disengaged" employees were also up at 17%.

Neuromarketing adds depth to this by employing insights into consumer behavior ... 2002). SMOTE works by generating synthetic examples of the minority class to balance the class distribution. The ...

Neuromarketing insights can help managers navigate employee interactions ... that benefit employees — it minimizes the perception of threat and allows them to see the change as in their best interests ...

The AI Act (Regulation (EU) 2024/1689 of June 13, 2024, laying down harmonized rules on artificial intelligence) is the European Union’s ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...