Siddhartha Sahn has previously worked with Leo Burnett, Dentsu Webchutney, Tribal DDB, Indigo Consulting, M&C Saatchi ...

The greed, graft and grime of humanity reduces any talk of a golden age to absurdity. In proclaiming a utopia, you will provoke inevitable backlash.” ...

As Cadillac marketers began working with 72andSunny last year, the General Motors brand and its new agency began focusing on something revealed during research—Cadillac drivers own swimming pools at a ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 hours 14 min ago By Ewan Larkin - 3 hours 42 min ago By Ad Age and Creativity Staff - 5 hours 10 min ago By Ad Age Staff - 5 ...

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

Doing that will give you a better picture of your content’s actual effectiveness and help you chart a successful path forward in this new era of digital marketing. John Osako is president and CEO of ...

Charlotte Lock, who recently left her role leading marketing at the John Lewis Partnership, has joined the V&A as its ...

Ikenna Onyeama: Micro-influencers represent a return to intimate, human connections. Unlike traditional celebrity ...

Your skin serves as a sophisticated communication channel with the brain. Neurocosmetics, with peptides and probiotics, are ...

States across the political spectrum are enacting laws to protect children and teens on social media platforms.

It’s a new year, and a new presidential administration, making this a good time to break out the crystal ball and try to see just where things are headed. Mary Ann Bartels, market strategist from ...