OTT platforms are enhancing marketing strategies to engage younger audiences through experiential marketing, collaborations ...

Contemporary marketing is increasingly data driven, automated, and intelligent. The highly focussed approach of new-age marketing has had a direct influence on marketing outcomes (Kumar et al., 2019; ...

“Digital marketing costs have shot up over the last ... Brand names are also bid upon and most of the new-age platforms like Zerodha, Groww, Upstox, Angel One have seen the bid range go up ...