Lululemon Athletica Inc. (NASDAQ:LULU), a leading designer and retailer of athletic apparel with a market capitalization of $47.3 billion, has experienced a mix of successes and challenges in recent ...
With your product primed and ready to hit the market, it's time to tackle the next critical element of the marketing mix: Price. Pricing isn't just about slapping a number on the product; it's a ...