"Influencer marketing is not going away, and marketing dollars are not going to stop flowing into the creator economy," Berkowitz said. "But if TikTok is banned, they'll certainly shift that spend to ...
People are selling old phones with TikTok installed for as much as $50,000, and the boom is growing, as Google and Apple have removed the app from their online stores.
Crawford Arnow ’27 voiced concerns with the possibility of having to switch platforms to continue posting content. Arnow, who has the largest following of any Yale influencer on TikTok with 964,000 ...