Air France-KLM , on the back of promising fourth quarter results, is hoping for even more of a tailwind this year from an unlikely source: American TV shows such as 'Emily in Paris' that have boosted the allure of the French capital.

Shares soared in early European trading after the carrier group posted better-than-expected profit driven by strong passenger and cargo pricing.

Air France-KLM reported better than expected annual results that sent its shares to a five-year high on Thursday after the airline benefitted from tight cost management and stronger pricing in the fourth quarter.

The Air France-KLM Group has reported revenues rose by 4.8% in 2024 despite cost headwinds due to introducing new aircraft into its fleet.

Air France-KLM and Deutsche Lufthansa AG promised a reversal of fortunes for 2025 after a year marked by travel disruptions, delivery delays and weak demand, igniting shares of both airlines as investors look to shake off disappointing returns.