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Campaign Middle East
17 小时
Dentsu strengthens leadership with dual directorial appointments
"Maya and Fiona bring a wealth of experience, original thinking, and a passion for driving client success," dentsu's Ramzy ...
Campaign Middle East
19 小时
Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025
Brent Koning reveals gaming as a path to frictionless marketing and a critical attribute lacking within the media and ...
Campaign Middle East
17 小时
Demographic targeting: Are brands missing out on influencer marketing for older generations?
There are a few misconceptions about demographic targeting and which demographic brands expect to reach through their choice ...
Campaign Middle East
16 小时
A generational shift towards the “Silver Generation” is inevitable for fashion brands
The consumer group aged 50 and above, named the “Silver Generation” - cannot be overlooked if fashion brands are to thrive.
Campaign Middle East
17 小时
Stagwell’s Forsman & Bodenfors appoints Global Chief Creative Officer
Armour will oversee the creative output across all nine Forsman & Bodenfors offices, including at the creative collective's ...
Campaign Middle East
15 小时
GymNation Media Network launch offers OOH, radio, digital ad opportunities
GymNation has partnered with The Media Connector to launch GymNation Media Network, which connects brands with the region's ...
Campaign Middle East
16 小时
Conscious Media, SeenThis offer brands carbon-efficient ad solutions
The Conscious Media collaboration offers brands the ability to transform creatives into video formats, and boost attention ...
Campaign Middle East
18 小时
Dubai Lynx reveals line-up of jury from 28 markets for 2025 awards
Dubai Lynx Awards have also introduced exciting updates to better reflect the evolving creative landscape. Find out more here.
Campaign Middle East
15 小时
UM launches Full Colour Media to empower brand-building and proprietary growth
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points.
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