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Campaign India
1 天
Ogilvy, Mondelez shine at Effie India 2024
The Advertising Club (TAC) India hosted the 24th edition of the Effie India Awards 2024 last evening at the Taj Lands’ End, ...
Campaign India
2 天
Farming for change: How innovative marketing is reshaping India's agricultural landscape
From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing ...
Campaign India
2 天
82% consumers value authenticity and simplicity in brands: VML study
While 82% of consumers want brands to be authentic and down-to-earth, nearly 75% also want them to entertain and give their ...
Campaign India
2 天
OrangeGlobal expands leadership team
OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch ...
Campaign India
2 天
Spotting scams: Motilal Oswal’s takes a stand with #YehConHai
Motilal Oswal Group has long been a target for scammers looking to exploit its reputation. Through proactive measures and the ...
Campaign India
5 天
The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...
Campaign India
2 天
Google rolls out several new PMax updates following successful beta launches
Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...
Campaign India
6 天
Samsung’s holographic show lights up London’s skyline
The company teases Galaxy Unpacked 2025 with stunning AI-powered holograms, turning the city into a futuristic spectacle of ...
Campaign India
11 天
TCL targets 10% share of India's TV market in 2025
Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.
Campaign India
12 天
Defeating gender bias norms through creative PR campaigns
India will celebrate National Girl Child Day on Jan 24th. On this occasion, the Key Communications co-founder explains how PR ...
Campaign India
2 天
Davos elites bullish on future of business
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and ...
Campaign India
3 天
Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30
Influencer marketing is another growth driver, contributing 18% to service revenues in FY24, up from 10% three years ago.
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