Fridays is a hit with Gen Alpha on TikTok, but do the products live up to the hype? We tested over £250 worth of skincare to ...

What do hair masks do? When your hair looks dull, feels dry or is not as smooth and shiny as you’d like it to be, a hair mask is the best remedy. This intensive conditioner is designed to nourish and ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

I am asked if dupes are any good. Like most of life’s big questions, the answer is complicated. Despite the fact that it can ...

Hair loss can be distressing and impact one’s confidence significantly. While losing 50 to 100 strands a day is considered ...

Hydration is key to maintaining healthy skin and hair in hot weather. Drink plenty of water: Aim for at least 8-10 glasses of ...

One good hair day can make a world of difference—imagine the confidence and creativity unlocked with five consecutive days in ...

By combining aloe vera and wheatgrass, you create a powerful duo that promotes healthy hair growth. Aloe vera works to ...

Choosing the right body wash for women can be confusing. Between Forest Essentials and Bath & Body Works, see which one wins the battle?

Oily and combination skin types often struggle with excess oil and clogged pores. For oily or combination skin, controlling ...

Natural Hair Influencer Program sounds like something made just for you, right? opportunities are popping up everywhere, and for a good reason! If you’re the ...

THE cost of beauty essentials is no joke, but one savvy shopper has found a few bargain buys to help ease the pressure on ...