Co-branded emails are targeted communications sent to a publisher’s engaged, opt-in subscriber list. These emails leverage ...

Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a ...

In today digital-first business environment email remains one of the most powerful tools in a B2B marketer arsenal Done right a B2B email marketing campaign can generate leads build relationships and ...

Signal loss and privacy-first regulations are forcing a reckoning in adland – here’s how to get ahead of the game this year.

How Co-Branded Emails Fit into Your Marketing Strategy Co-branded emails aren’t just standalone campaigns—they’re a natural extension of a B2B multi-channel strategy. Whether you’re promoting a ...

Co-branded emails are targeted communications sent to a publisher’s engaged, opt-in subscriber list. These emails leverage the publisher’s trusted brand by using their familiar sender address ...

That change extends to the email newsletter, a mainstay of B2B marketing. To get a read on the latest newsletter trends, I spoke with our creative services and B2B teams here at Oracle Marketing ...

Today's B2B brands have access to a wealth of data about their customers and prospects ... When personalized, video can capture attention in a way that static emails or brochures cannot by speaking to ...