In today digital-first business environment email remains one of the most powerful tools in a B2B marketer arsenal Done right a B2B email marketing campaign can generate leads build relationships and ...
Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a ...
Today's B2B brands have access to a wealth of data about their customers and prospects ... When personalized, video can capture attention in a way that static emails or brochures cannot by speaking to ...