For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important. As recently as three years ago, AMC ...

I love going to the movies. There is something about sitting in the dark with strangers, all immersed in the same experience.

Last year it hawked novelty popcorn buckets, drink sippers and T-shirts to the tune of about $65 million in revenue. “It started with us in a big way with our own movie, ‘Taylor Swift ...

Movie theaters have embraced commemorative popcorn buckets, using these specialty items to drive concession purchases, create a sense of urgency to see big movies on opening weekend and add value ...

Popcorn brand LesserEvil is the latest group caught up in the chaos of Elon Musk’s Department of Government Efficiency’s ...