Firms that nurture their customers and forge an engaged and loyal base, securing longer-term leadership in their markets. But it’s not easy. Branding is changing. The way we develop, measure and ...

This means brands can track every ... This level of granularity can help companies make more informed decisions and improve product development and marketing strategies to better meet consumer ...

Gordon Brothers spent four years revitalizing the Laura Ashley brand after its 2020 bankruptcy -- here's how they did it.

The most valuable assets that firms have are the products/services that they offer and the brands that ... Its core objectives are to provide an understanding of the important issues in planning and ...

The author argues for the importance of brand valuation. Brands with high values or strengths are proved to be the best survivors in recession: they not only generate higher sales and price retention, ...

Seeley says the firm has been invaluable in providing high-level consulting on the overall brand strategy, given the breadth of their experience in particular with marketing and marketing ...

Target joins the growing list of major retailers and companies that have abandoned their commitment to diversity, equity, and ...

In today’s fast-paced business world, a brand is more than just a name; it is a company’s most valuable asset. A strong brand ...

Xiaomi’s dual-brand strategy is more than a business approach; it’s a testament to the brand’s commitment to enriching lives and enabling progress for all in Nigeria. #FeaturedPost ...

Designed for mid-sized and large companies across North America and Europe, these services aim to optimize marketing strategies, improve brand performance, and drive business growth. The improved ...