PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We're a couple of weeks away from Valentine's Day 2025, folks! If you have a special lady in your life, we recommend getting ...

While trying out a new makeup trend or switching up your favourite perfume are great ways to refresh your beauty routine for ...

As a beauty editor, I’ve tried tons of premium haircare products — serums, shampoos and stylers. But the one hair tool I ...

Whatever your hair type, we rounded up the best hot rollers of 2025, according to stylists. Shop Conair, Drybar and more for ...

Product: This user-friendly curling iron is designed with a single heat setting, perfect for those who prefer simplicity over ...

Before even picking up that curling iron, make sure your hair is prepped with the best products (and also keep up that healthy lifestyle). It is key to prepping your hair with a heat protectant spray ...

Braids or Twists: Keep them loose and avoid tight cornrows or styles that pull on the edges. Regrowing edges requires ...

Frizzy hair can be a real challenge when trying to curl it. But with a few tips and tricks, you can have curls that last all ...

The Curling Group announced Thursday it will host its first-ever All-Star Game at the end of the season in Nashville. The two-day event will consist of a celebrity pro-am, skills competition and ...

Using one of the best-heated curlers is an easy and effective way to add length and volume with or without the help of ...

Chancellor of the Exchequer Rachel Reeves at the Confederation of British Industry conference in November (Stefan Rousseau/PA) Her promise to serve as the country’s “iron” Chancellor and an emphasis ...