Consumer analytics are the bedrock of any successful marketing strategy. However, transforming your data into actionable insights can be a huge drain on your te ...

Mobly has raised $4.3 million in seed funding to build a platform for event marketers, CEO Zach Barney exclusively tells ...

Natascha Turner started her own marketing agency and hired her husband. It's impossible to avoid bringing work home, and they ...

Looking to start a website today and not sure if you should pick Wix or Webflow? This Webflow vs Wix duel will help you decide - read on.

The world of crypto marketing is evolving at breakneck speed. Early adopters and innovative Web3 brands have learned to ...

To stay afloat, casinos must ensure they have quality gaming products and services, and market their goods. Simply, they are ...

Marketing as a small business can feel overwhelming, but the Chamber is partnering with Fractional CMO Lori Wiles to make it more manageable,” ...

The 12-step sales letter template is designed to overcome each of these objections in a careful ... Companies pay thousands of dollars to develop their marketing materials; you might as well take ...

Marketers should see this as an opportunity. After all, marketing itself is somewhat narcissistic, with its continual cries for attention and thinly veiled braggadocio. Embrace it; it’s the way ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

At its core, this is a shared list, i.e. spreadsheet. But my spreadsheet maintenance enthusiasm greatly outweighs that of my spouse. More than that, have you ever pulled up a Google Sheet or ...