Neuromarketing, the use of neuroscience principles for marketing ... A good example is Coca-Cola's polar bear commercials, which activate the brain's object recognition centers, specifically the ...

Neuromarketing advocates argue that brain activity is a much better measure of how people feel about products than are traditional focus groups or surveys, which are notoriously unreliable.

Citation: Long-range connections between brain regions are scarce, but essential to speed up information transmission (2025, January 21) retrieved 29 January 2025 from https://medicalxpress.com ...