With your product primed and ready to hit the market, it's time to tackle the next critical element of the marketing mix: Price. Pricing isn't just about slapping a number on the product; it's a ...

Discover what product branding is and how it can transform your business. Learn proven branding strategies, key benefits, and real-world examples! Product branding isn't just a buzzword; it's the ...

Chandan Mendiratta, Zepto's chief brand officer, explains how brands use gifting to drive product trials, consumer engagement ...

In this story, we see how That Sassy Thing uses humour, education, and visual storytelling to challenge taboos and make ...

business-focused strategies for data engineering teams. Barak highlighted the pitfalls of reactive approaches, where cost, impact, and urgency misalign. Seret redefined data product managers ...

The art of pricing requires you also to calculate how much human behavior impacts how we perceive price. Your pricing strategy is based on your target audience, their willingness to pay, and what your ...

For if technical products are not fundamentally unique, managers can simply apply to these products the available strategies and tactics used in marketing other products and services. With a clear ...

As such, the asset mix should reflect your goals at any point in time. Below, we've outlined several different strategies for establishing asset allocations, with a look at their basic management ...

By adopting smarter strategies to re-engage dormant customers ... Incentivize: Use browsing history or actions (e.g., product views, product abandonment data, email sign-ups) to provide ...